What's your favourite story? Everyone has one. Storytelling is becoming a bigger part of the web experience... so how can it help charities differentiate and engage supporters?
Chameleon blog
Reportage from events we attend, comment on the digital industry, and musings on digital things that interest us. Please comment if you have something to add and challenge us if you disagree.
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Everyone's talking about big data. And two Chameleons have recently voiced their opinions on how the subject relates to the charity sector...
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A Session with case studies from Macmillan Cancer Support and WWF at the Engaging Networks Conference 2012, highlighted how the charities engaged and recruited new supporters using social media, and were surprised by the power and weight social media added to their campaigns.
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When a client spends a lot of money on redesigning their website but not even a small chuck of this money spent on usability testing - a chance to see how well your site performance having real users to use it - they are making an assumption that their users will find it easy to use. Riding for a fall? Maybe.
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Much of my day today was spent learning about the performance of different fundraising channels here in the US. Apparently postage here is really cheap compared to most countries, so DM has always been a no-brainer.
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From my time here at the bbcon conference in Washington this week, there are a few key insights I’ve learnt that I felt useful to share for the UK charity sector.
