The Logic Group
Within a year, the Logic Group's new website generated more than double the number of qualified leads than the old site, making a significant difference to the business in its ambitions to become the market-leader.
Chameleon transformed our website from one that was difficult to edit and portrayed the wrong outward image, to a site that we can control, and that performs a crucial function for both our visitors and our business. We now have a web presence to be proud of and that will support us as we expand into countries.
Mark KusionowiczMarketing Director, The Logic Group
Background & Objectives
The Logic Group specialises in the management of information and transactions for clients including over 60% of top retailers in the UK, with solutions for secure card payments; customer insight and loyalty; and security, fraud and risk management. Also operating across Europe, The Logic Group's solutions process over 3 billion transactions a year.
The company needed a website that would work towards achieving its business growth objectives, which included European expansion, and to deliver exceptional customer service. Within 12 months, the site needed to produce demonstrable lead generation results.
Solution
Chameleon created a corporate website (www.the-logic-group.com) and content management system for The Logic Group. Crucially, these solutions had to be set up to work seamlessly as the company expanded into new European territories.
- In-depth audience analysis that identified and prioritised the needs of every user type
- Creation of an easy-to-navigate, customer-focused website
– incorporating The Logic Group’s new brand identity
– including a search facility
– with improved online feedback capability
- Creation of a bespoke, easy-to-use CMS designed to extend to accommodate new territories
- Full hosting and application support for all The Logic Group sites
After Redesign:
Before Redesign:
Results
The new site’s ability to generate leads was a vital measure of success for The Logic Group as the company doesn’t sell directly through its website. Within a year, the new site generated more than double the number of qualified leads than the old site, making a significant difference to the business in its ambitions to become the market-leader.
Initially launched in the English language, the site has now been rolled out as a Spanish sister site that uses a local domain suffix, meaning The Logic Group is able to create market-specific content and achieve optimum search engine visibility.
