Clear signposting and calls to action, improved prioritisation of content and messaging, and a fresh design all result in a site that really works for the BLF and its users.

The redesign of UNICEF UK's My Fundraising resulted in average donations increasing by 56%, and a total of more than £645K raised in year one.

As a result of the audience analysis Chameleon conducted, Tearfund now has a clear and in-depth view of all its target audiences and is able to focus on these groups appropriately with a new website that creates user journeys specific to them.

Within a year, the Logic Group's new website generated more than double the number of qualified leads than the old site, making a significant difference to the business in its ambitions to become the market-leader.

This website is an online hub of dicsussion around Picador books. In its first year the site achieved online engagement wins such as 92% of comments being made by Picador's target audience of authors and book lovers, as opposed to site administrators.

Diabetes UK's Challenge website is a social media-connected personal fundraising site. In its first year Challenge was promised £421,709 from a new supporter base: 98% of people had never given to the charity before.