A new website for Great Ormond Street Hospital
Chameleon has designed a new online platform for Great Ormond Street Hospital for Children (GOSH) that combines its charity, hospital and Children First for Health sites. The platform spans both gosh.org.uk and gosh.nhs.uk.
GOSH is a world-leading international centre of excellence in the field of child healthcare, and this new platform is the result of an ambitious project to create a single destination to better serve a wide range of audience groups, including patients and parents, clinicians, donors and fundraisers.
With a huge amount of information to feature from GOSH’s brands, we first carried out extensive information architecture work in order to establish a user-centric categorisation of the site’s content, before moving on to the visual design itself.
The design and structure of the site connects the hospital and charity content fluidly so that for the user, moving between the two domains is seamless, with the contrasting medical information and fundraising pages subtly distinguishable by using complimentary but contrasting visual treatments. Emotional response testing techniques were used at the concept stage to ensure that the site would hit the right note with its users.
Tracey Hughes, Head of Digital Marketing at GOSH, says "We chose Chameleon because of their passion for design that is rooted in evidence; evidence about how our specific audiences want to engage with our content. We think this approach has provided GOSH with a really clear website which enables our many audiences to find the information they need."