Project Win - Royal Institute of British Architects
Chameleon is undertaking a comprehensive review of the functionality and usability of the Royal Institute of British Architects’ online member directories.
RIBA is the UK’s professional body for architecture. Its website is aimed at serving both the public and RIBA members. The directories allow users to search for RIBA architects across the UK and internationally.
The objective of the review is to clearly understand RIBA’s user base from around the UK in order for information and services to be provided in appropriate, easy-to-use ways for all individuals and groups.
Stakeholder interviews, an audience questionnaire, audience analysis matrix and interface wireframes will inform the final recommendations and report. The changes will then be implemented in-house by RIBA developers.
Chris Thorn, Chameleon Director and project lead, says 'We get very excited about projects such as these which allow us to take an entirely user-centric approach. We’ll be using a series of best practice exercises to arrive at conclusions about users, their behaviour, brand-alignment, content, functionality and digital marketing.'
Usha Hollands, Head of Online Services at RIBA, says 'We chose Chameleon for this important project because they demonstrated that they had the best process in place. This will result in us providing the best possible user experience for the people our organisation serves.'
