Vicky Reeves joins British Museum Friends Board of Trustees

Chameleon's very own founder and managing director is now officially a member of the Board of Trustees of the British Museum Friends.
Vicky was nominated as an expert in digital, and following an interview process, was voted in by members of the British Museum Friends at their AGM in October.
Vicky will sit with 14 others on the board, to fulfil the role of advisor on digital engagement with young people, helping the board and staff of the British Museum Friends to formulate a digital strategy that will increase membership numbers amongst a younger audience.
David Norgrove, chairman of the board and first chair of the Pensions Regulator, said ‘I interviewed Vicky for this role and strongly believe that given her agency’s client portfolio, and her experience, she is in an ideal position to provide the British Museum Friends with an expert digital perspective.’
Vicky said ‘I’m so excited about this opportunity. It will be an honour to advise the British Museum Friends, and play a part in the development of this fantastic organisation for the next three years.’
Chameleon has a strong background in producing digital marketing projects that engage young people, with the most recent example being the launch of Pan Macmillan publisher’s mykindabook.com.