Analysis of data and people to inform chosen channels and tech
While a digital strategy will point you in the right direction, exploring the details of how that strategy will be realised is an essential next step.
Successful projects are rooted in evidence, and so the exploration phase seeks to gather relevant views, data and other information to validate the strategy, creating a bridge between big objectives and hands-on creation and implementation.
Chameleon's consultants work with you to flesh out the strategy, decide suitable channels, hone the message, prioritise activities, plan the technology and more
Services associated with this stage in the Results Cycle are:
- strategy validation
- analytics consultancy
- auditing & benchmarking
- stakeholder interviewing
- target audience & goals mapping
- Information Architecture (IA)
- system evaluation and planning